What Is Digital Marketing?

You have probably heard the term “digital marketing” and wondered what the heck it meant or maybe you heard it and could not care less. Digital Marketing is a very popular term in 2019. Some people refer to it as online marketing or online advertising. In a few years, it will have another name. While it has significant value, especially for business owners or entrepreneurs looking to brand themselves in their niche, I feel like it will have a new name in a few years. The name may change, but the impact and influence of digital marketing. Simply put, digital marketing is using the internet or digital technology for marketing. It isn’t complicated, however, can be a bit time consuming for business owners. It is the promotion of products or brands using social media. 

Examples (Tools) of Digital Marketing

  • Content Marketing (Blogging)
  • Social Media Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Website
  • Online PR
  • Marketing Automation
  • Video Interviews
  • Instant Message Marketing
  • Online Pay-Per-Click Advertising
  • Affiliate Marketing

Benefits Of Digital Marketing To Market Your Business

  • Cost-effective
  • Reach Larger Audience & Target Your Ideal Audience
  • Measurable Results
  • Observe the Competition
  • Increase Audience Engagement Ability
  • Build Rapport or Improve Online Reputation

Importance of Digital Marketing

Now that you have an understanding of the definition, examples, and benefits of digital marketing. Let’s discuss the importance of digital marketing to businesses. Digital Marketing allows businesses to market to their target audience with a smaller advertising budget, reach a global audience, and immediately measure the success and effectiveness of the digital strategy. Trends are shifting away from traditional marketing, so digital marketing is definitely a term you want to understand. Consumers are influenced by the reviews others have posted about your business or product. For instance, nowadays when consumers want to book a hotel or order a product from Amazon, considerable time is spent reading the reviews. So, it is important for companies to analyze reviews, understand customer preferences, and have a solid understanding of what works and doesn’t work for your customer and potential customer. 

Simple Steps To Creating A Digital Marketing Strategy

Step One:    Identify your ideal customer/target audience and their interests

Step Two:    Define your goals

Step Three:  Identify which digital marketing channels or platforms to use

Step Four:   Create a content calendar

Step Five:    Automate marketing

Step Six:     Measure Strategy Effectiveness/Review Data Analytics


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