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Twitter Marketing: Business for Social Media Data

Twitter Marketing: Business for Social Media Data

Let’s chat about Twitter Marketing: Business for Social Media Data.  Recently, I shared tips for different ways business owners should utilize Instagram and digital marketing. Anyway, business owners (entrepreneurs) are beginning to understand the benefits of social media for business. Twitter discovered businesses may not be taking full advantage of social media data. 

Twitter’s Newly Published Guide

Recently, Twitter published a new guide to help business leaders to put better use of the social media data that is collected by their marketing team.

As per Twitter, “…results from a recent Harris Poll, 31% of marketers believe that the public social media data collected by their team is underutilized in business decisions [and marketing campaign ads]. 

Honestly, it’s only been two years since I began to understand the importance of social media data also known as ‘insights.’ I started seeing tabs on my Pinterest and Facebook business pages, but didn’t realize how that could translate into actionable strategies. Actually, this new guide would have been PERFECT for me two years ago. Not to say, there aren’t handy tips to add to my knowledge base, but this guide is excellent for those startup businesses or those established business new to social media and digital marketing.

social media graphic
photo credit: Canva

Underutilized Data per Twitter

According to Twitter, “Social media data offers a wealth of insights on the business, the brand, products, and services. It can be used as input into R&D innovation, to enable the HR team to better target job candidates, or to help Legal to mitigate risk. But without a team that knows how to harness the value from it, social data will continue to sit there in your org, unused.”

Twitter’s Social Data Program Elements

To better provide guidance to business leaders to elevate their current social data programs, Twitter is looking at social data programs in 5 sections.

 

Within each guide section, there are helpful to improve “strategic efforts” and transition your “social program from tactical to strategic.”

  • Leadership

  • IT-know how

  • Data expertise

  • Education, evangelism, and advocacy

  • Social media knowledge

Twitter states, “Social data has the power to do so much more than enhance marketing’s work. It offers the insights needed on your customers and target audiences to drive better decisions in every department. Use these five must-haves as guides to becoming a strategic social data champion at your organization. “

Twitter eBook

Twitter’s Business Leaders’s Guide is detailed, yet not too techy. You don’t have to be a social media genius to understand their guide. The resource will be helpful for business owners, social media strategist or marketing teams. 

For your copy of Twitter’s Business Leader Guide, click HERE.

CONCLUSION

Social media is one way for businesses to upgrade marketing approaches. Understanding social data utilization will help elevate social programs.

Be sure to connect with Destiny Inspired Consulting (@destinyinspiredconsulting) on social media?

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Why not share this information with your social media pals? 

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5 Social Media Graphic Design Trends You Need To Know For 2020 via Social Media Today

According to Social Media Today’s article, 5 Social Media Graphic Design Trends You Need To Know For 2020, “Graphic design trends come and go quicker than you can keep up with – but if you want to get ahead of your competitors in 2020 it’s crucial that you keep on top of the latest shifts.”

Here are the 5 Graphic Trends Social Media Today recommends:

  • Muted Color Palettes
  • Minimalism
  • Branded Animations
  • Abstract and Dreamy Illustrations
  • Heavy but simple fonts

For the full article, head over to Social Media Today by clicking HERE.

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Top 10 Digital Marketing Tips

Small businesses should keep in mind the importance of digital marketing to their businesses.

Check out 10 digital marketing tips that help with branding and customer communication with a cost-effective budget.

✅ Utilize Ads Manager to manage your Instagram & Facebook ads


✅ Make social media profiles stand out


✅ Create auto-responders to your email subscribers


✅ Create interesting blog content


✅ Consider Google Ads for your Small Business


✅ Research competitors and differentiate yourself


✅ Improve your local SEO


✅ Develop Email Marketing


✅ Get your website basics right


✅ Improve Google My Business listing and customer reviews

Resources- Hallam & Digital Marketing Institute

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Not Sure What to Post on Social Media?

Not sure what to post on social media? When you first create your social media business pages, it difficult to come up with fresh content to post.  You are not alone;  many other business owners, organizations, and artists are experiencing the same challenge. The average business owner, especially small business owner, is busy building their business (brand) and does not have time to create their social media and digital marketing strategies. Managing your businesses social media campaign to keep consistent engaging content for your audience on a regular basis is likely not at the top of your list. 

Basic Tip:

It is important to keep appealing content on your pages regardless of the type of business you have or if you are simply branding yourself as an artist. 

Check out our FREE 30 Days of Social Media Posting Ideas to provide you with basic and diverse content to engage your audience. Having the ability to create consistent engaging content could be the difference in establishing a new customer or follower. 

Simple Posting Ideas Include:

  • Sharing Inspirational Quotes
  • Spotlighting Other Businesses
  • Asking Relevant Questions
  • Sharing Childhood Memories
  • Hosting a Flash Sale
  • Posting a Valuable Business Tip
  • Shouting Out a Customer
  • Sharing Resources

Ready. Get Set. Here are our FREE 30 Days of Social Media Posting Ideas…

 

 

Would you do us a favor? If you enjoy our 30 Days of Social Media Posting Ideas or utilize any tips we share, please be sure to come back to provide us with your valuable feedback. Is that ok? 

Would you like to receive this 30 Days of Social Media Posting Ideas as a PDF by email, simply fill out the contact form below and include the following subject PDF POSTING IDEAS REQUEST? 

If you enjoyed the content of this post, please consider following my blog, reblogging, and/or sharing on social media (Twitter, Instagram, LinkedIn, Facebook).

Be sure to follow Destiny Inspired Consulting on all our social media platforms.

Website biancalatrice.com

IG @destinyinspiredconsulting

FB Destiny Inspired Consulting by BL

Twitter @destinyinspired

YouTube @ Destiny Inspired Consulting

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What Is Digital Marketing?

 

 

 

 

 

 

 

What Is Digital Marketing?

You have probably heard the term “digital marketing” and wondered what the heck it meant or maybe you heard it and could not care less. Digital Marketing is a very popular term in 2019. Some people refer to it as online marketing or online advertising. In a few years, it will have another name. While it has significant value, especially for business owners or entrepreneurs looking to brand themselves in their niche, I feel like it will have a new name in a few years. The name may change, but the impact and influence of digital marketing. Simply put, digital marketing is using the internet or digital technology for marketing. It isn’t complicated, however, can be a bit time consuming for business owners. It is the promotion of products or brands using social media. 

Examples (Tools) of Digital Marketing

  • Content Marketing (Blogging)
  • Social Media Marketing
  • Email Marketing
  • Search Engine Optimization (SEO)
  • Website
  • Online PR
  • Marketing Automation
  • Video Interviews
  • Instant Message Marketing
  • Online Pay-Per-Click Advertising
  • Affiliate Marketing

Benefits Of Digital Marketing To Market Your Business

  • Cost-effective
  • Reach Larger Audience & Target Your Ideal Audience
  • Measurable Results
  • Observe the Competition
  • Increase Audience Engagement Ability
  • Build Rapport or Improve Online Reputation

Importance of Digital Marketing

Now that you have an understanding of the definition, examples, and benefits of digital marketing. Let’s discuss the importance of digital marketing to businesses. Digital Marketing allows businesses to market to their target audience with a smaller advertising budget, reach a global audience, and immediately measure the success and effectiveness of the digital strategy. Trends are shifting away from traditional marketing, so digital marketing is definitely a term you want to understand. Consumers are influenced by the reviews others have posted about your business or product. For instance, nowadays when consumers want to book a hotel or order a product from Amazon, considerable time is spent reading the reviews. So, it is important for companies to analyze reviews, understand customer preferences, and have a solid understanding of what works and doesn’t work for your customer and potential customer. 

Simple Steps To Creating A Digital Marketing Strategy

Step One:    Identify your ideal customer/target audience and their interests

Step Two:    Define your goals

Step Three:  Identify which digital marketing channels or platforms to use

Step Four:   Create a content calendar

Step Five:    Automate marketing

Step Six:     Measure Strategy Effectiveness/Review Data Analytics

 

Check us out on YouTube . Click HERE

 

Be sure to follow Destiny Inspired Consulting on all our social media platforms.

Website biancalatrice.com

IG @destinyinspiredconsulting

FB Destiny Inspired Consulting by BL

Twitter @destinyinspired

YouTube @ Destiny Inspired Consulting

Don’t forget to SUBSCRIBE to follow this blog, like, comment, and/or sign up for email alerts. Let’s stay connected, OK?